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Along with Applegate, Christina Aguilera and Carmen Electra (who was the group's lead performer for many of their shows) the troupe was paris hilton featured in a Maxim shoot in 2002,^[5] which increased public interest in them. Following this wider popularity, and with the involvement of music producers Jimmy Iovine and Ron Fair, the Pussycat Dolls were re-cast, transformed into a pop recording group, and became employees of Iovine's label Interscope Records. The only troupe member who remained after the re-casting process was Carmit Bachar. Electra, when asked about her lack of involvement with the group's evolution into a pop group, said: "I was part of the Dolls for over two years and did every show with them... but financially, I couldn't become part of their new music project... It was a sacrifice I couldn't make."^[6] However, she did make a cameo appearance in the music video for "Don't Cha". In late 2003, Electra formed another burlesque troupe called The Bombshell Babies, which included ex-Dolls Staci Flood and Nadine Ellis.

As of February 2008, as part of the promotion for the TV series, The CW have sponsored Stardoll.com, a virtual paperdoll website, to include images of the members of the PCD recording group for interactive "Dress-Up" in PCD logo clothes. This site is aimed at girls aged seven to seventeen.^[44]

At least one early member of the L.A. dance troupe, Rachel Sterling, made the move to the Las Vegas show.^[7]